A Beginners Guide to Applying Eyeshadow & Makeup | Pivot Point Academy


A Beginners Guide to Applying Eyeshadow & Makeup

A Beginners Guide to Applying Eyeshadow & Eye Makeup

The beginning stages of putting on eye makeup can be an absolute disaster. Where do you begin? What brush should you use? What eye colors should you choose? And how in the world do you blend your eyeshadow? If you’re a beginner with eyeshadow, you may feel discouraged by all your unanswered questions and ready to throw in the towel. But, there’s no need to worry! Our team has created an eyeshadow and eye makeup guide for beginners to help you become an expert.

Eyeshadow for Beginners: Step by Step

1.) Begin with Eye Primer

You’ll want to start with a fresh face. If you’re a beginner that is applying eyeshadow, you should always start with eye primer. Eye primer allows for a flawless application, making your eyeshadow stick to your eyelid better. 

Simply dab a small amount of primer on the back of your hand. The amount should be as small as a grain of rice and should be enough for both eyes. If it is not enough, it’s better to add more if necessary when compared to applying too much primer. Too much primer can make your eyeshadow clunk and peel.  

Then take your ring finger or a small brush, dip it into the primer, and then dab it onto your eyelid. With your finger or brush, gently rub, pat, and spread primer up toward the brow bone and outer corners of the lid until you create a smooth surface.  

Don’t have an eye primer at the moment? No worries! You can always use an eyeshadow base, concealer, or even foundation as a substitute. You should typically look for a shade that matches your complexion or is a little bit lighter. 

2.) Begin With Four Neutral Shades

The next step in our eyeshadow for beginners tutorial is to choose an eyeshadow palette with natural tone colors to create a beautiful appearance. Within this palette, you should have a highlighter that is a shade lighter than your skin tone, a matte mid-tone shade, and a dark contour shade that should be relatively around 2-3 shades darker than your skin, and finally, a matte black shade. 

3.) Get the Proper Eyeshadow Brush

When it comes to your eye makeup, typically you need three different makeup brushes: a small flat eyeshadow brush, a medium-sized blending brush, and an eye smudger brush to effectively apply your eye makeup. 

4.) Apply Highlighter

If you’re a beginner to applying eye makeup, we recommend grabbing your flat brush in order to apply the highlighter to the inner corner of your eyes. When a beginner is looking to create a pigmented eyeshadow appearance, we suggest dampening the tip of the brush by dipping it in water and then gliding the brush on the eyeshadow and inner corner of the eyes.  

Before applying eye shadow, make sure to tap your brush to remove excess products. This way, your eyeshadow won’t fall all over your face and cause a mess. 

5.) Apply on Eyebrows

Once you’re done with the first application, use the same color to gently highlight the arch of your eyebrows for a luminous look. 

6.) Apply Mid-Tone Shade

In this next step of our eyeshadow for beginners guide, you will learn how to use the blending brush to apply mid-tone shades. With your blending brush, apply the eyeshadow above the crease, blending inwards from the outer corners. 

How do you know if you need more or less eyeshadow? If you’re enrolled in a makeup artist training program at a beauty school, you should be familiar with the proper amount of eyeshadow to apply to clients. Hold your makeup brush to the outer corner of your clients eye to check if you’ve applied the proper amount of eyeshadow. Nothing should fall below the makeup brush.

7.) Contour the Eyes

Next, beginners should apply the contour shade of the eyeshadow with a blending brush from the outer corner and then blend it into the crease on the outer half of the eye. Do not blend contour too high. The mid-tone eyeshadow shade should always be higher than the contour shade. 

8.) Apply Mid-Tone Shade Under the Eyes

Now that you’re finished with the eyelid application, proceed to the bottom of the lid! Mix your mid-tone color and the contour shade, and apply gently on the bottom lash line, starting from the outer corner until it meets the highlighter on the inner corner. 

9.) Highlight Outer Corner of Eyes 

For the ultimate finish, beginners should apply the matte black eye makeup on the outer corner of the eyes and close to the bottom lash line. This subtle technique will create a dramatic effect! 

10.) Curl Lashes and Apply Mascara

To create alluring lashes, place the curler as close to the base of your lashes as possible without pinching your skin. Close the curlers, gently squeeze for 10-15 seconds and then release the curler.

Beginners should apply the mascara eye makeup of their choice by placing the wand against the base of your lashes and wiggling it back and forth gently to lift and curl the lashes. Then, go over your lashes with a second coat of mascara.

Make sure to use an eyelash curler before applying mascara to avoid eyelashes clumping and sticking to the curler. 

11.) Add Eyeliner Makeup

Okay, so you’re not quite ready for a dramatic cat wing. But you can still make your eyes stand out with a subtle eyeliner look! 

For a simple eyeliner application, beginners should place eyeliner makeup brush in the middle and against your upper lash line to ensure that you are as close as possible to your eyelashes. Then, apply eyeliner to your upper lash line, and move out towards the outer edge of the lash line.

Once that is complete, fill out the missing gaps by connecting the line. Use small strokes to connect your lines until you have one polished, even line on your upper lash line.

If a beginner makes a mistake during the eye makeup application process,  simply dip a cotton swab in some liquid oil and use the tip of the cotton swab to even out crooked edges or wipe away excess liner.

And Voila! With our eye makeup for beginners’ guide, you have yourself a flawless everyday look. Just a little practice of your everyday look and soon enough you’ll be on your way to experimenting with different eye color shades and more!  

MUD Makeup Artist Training Program

If you’re into makeup artist training, and perhaps, want to create beautiful makeup looks for others, consider getting a makeup certification! 

At Pivot Point Academy, we’ve comprised an excellent 84-hour makeup program designed to cover the foundations of makeup. We blend current trends and traditional techniques so that you not only apply quality, crisp, and clean makeup but also take the initiative to explore and experiment. Enroll in our 84-hour MUD makeup program to sharpen your skills and prepare for a future career in the field.

Makeup Techniques

In our MUD makeup program, here are some essential makeup application techniques beginners will learn with eye makeup, eye shadow, and other types of makeup.

Facial Analysis: A significant process for healthy skin care, skin analysis helps determine a client’s skin type, skin condition, and the best treatments to use. 

Contouring: Acquire the ability to alter the shape of someone’s nose, eyes, lips, and other facial features through the technique of shading. 

Color Theory: Grasp a general understanding of the color spectrum to best compliment a person’s complexion with the appropriate color scheme. Learn to match a client’s skin type with the perfect foundation to conceal blemishes, acne, and any unwanted spots on the face area. 

Highlighting: Beginners in our MUD makeup programm will learn how to attract light and definition to the face with eyeshadow and makeup

Eyeshadow: Apply multi-dimensional eyeshadow through the process of blending, transitioning, shading, deepening, and highlighting to define the eyes. 

Correcting: Color correcting involves using complementary colors to eliminate the look of skin discoloration, redness, dark spots, bruises, under-eye circles, and more. 

Beauty Techniques Taught in The Esthetics Program

For those looking to dive even further in skin care, our Esthetics Program will introduce you to a wide range of skin care methods, vital to producing healthier, more radiant skin. At Pivot Point Academy, we offer an exceptional three-phrased, 750-clock hour esthetician program that is designed to give students the necessary skills required by the state of Illinois to earn an esthetician license. The Esthetics program offered by Pivot Point Academy also includes the MUD Exclusive 84-Hour Beauty Essentials Course and Level I Make-up Certification. 

Skin Care Techniques

In our skin care classes, here are some essential techniques you will gain that will allow you to remarkably improve an individual’s skin condition. 

Body Treatments: Learn the body wraps, massages, and scrubs crucial to moisturizing, rejuvenating, and improving the skin. 

Chemical Peels: Access, diagnosis, and apply chemical peels to various skin types. Chemical peels are treatments used to remove damaged skin, scars, uneven skin tones, sun damage, redness, acne scars, wrinkles, and fine lines. 

Hair Removal/Waxing: Remove hair effortlessly in common areas such as the stomach, legs, chest, back, bikini areas, and armpits. 

Laser Treatments: Reduce skin irregularities, facial wrinkles, blemishes, and acne scars with popular laser techniques. Laser treatments consist of directing pulsating beams of light at the desired section of skin. 

Microdermabrasion: Remove dead cells with a superfine crystal or diamond-tipped wand, to soften skin, minimize pores, and prompt less hyperpigmentation. 

Acne Treatments: Gain a deep understanding of acne and help clients find skin care products conducive to his or her skin type—whether oily, sensitive, dry, etc. 

Makeup Application: Beginners in our 750 clock-hour esthetician program will learn how to apply eyeshadow, eye makeup, and facial makeup flawlessly by learning techniques such as base matching, facial analysis, and color application.  

Spray Tanning: Grasp advanced airbrushing techniques and learn to create formulas suitable to every skin type. 


Enroll in our spa school in Bloomingdale, Illinois today. In addition offering innovative makeup and esthetics programs, our beauty school also offers courses in areas such as cosmetology, and barbering. Give our staff a call by phone at (847) 860-7158 to learn more about the beauty programs at our spa school.

Pivot Point Academy - 144 East Lake Street, Suite C - Bloomingdale, IL 60108 - 847-860-7158 This email address is being protected from spambots. You need JavaScript enabled to view it. 

Techniques Used By Hair Stylists to Texturize Hair | Pivot Point Academy

Texturizing Techniques

Techniques Used By Hair Stylists to Texturize Hair

Chunking Shears - Similar to blending/thinning shears, chunking shears applies the same application, however, chunking shears are designed to take off more hair than thinning shears. This device is especially beneficial for texturizing thicker and curlier hair types. 

Finishing Shears - The final instrument for texturizing hair, finishing shears are used after creating texturized hair with the technique of your desire to clean and even out the texture. Finishing shears only takes a very minimal amount of hair, creating a clean result. 

Tail Comb - Tail combs are the perfect instrument in texturizing hair. This device allows easy sectioning, managing, and precision to help you perform precise hair cuts.

Current Hair Texturizing Trends You Must Know

Point Cutting - If you’re texturizing a clients hair using this technique, hold the ends of sectioned hair between your fingers and cut segments of it with the scissors positioned towards the hair. 

Internal Cutting - Removing segments while adding texture, internal cutting is the perfect technique for a modern and smooth style. With a freehand, section the hair and chip at each segment, while weaving a tail comb to help properly separate and trim hair in the desired areas. 

Twist Cutting - An excellent solution for longer hair, twist cutting gives hair dimension. Segment the hair, and then twist each strand. With scissors, cut the twisted strand in the middle to achieve texturized hair.

Smooth Cutting - For smooth cutting, run a blade along the hair segment to effectively thin hair. Smooth cutting hair texturizing techniques can also be performed with a razor for a softer effect. 

Texturizing Shears Problems to Avoid

Hair texturizing can do wonders for a haircut. However, if not properly done, hair texturizing can actually work against your hair. A poor texturizing application can make hair look too thin, frizzy, or uneven. Here are some of the most common texturizing shear errors and tips to best avoid them. 

Over-Texturizing and Over-Graduating  - Delicate graduation to a bob can ultimately give hair lots of body. However, if graduation is applied too high, the haircut can appear too thin. To best avoid this error, we recommend using a wide-tooth comb and hair texturizing shears to implement a point cut. So that you won’t interrupt the line of your bob, only cut ½ inch to 1 inch inside the hair.

Uneven Bob - The line of the bob is the main attraction, and it’s important that this line is precise. To create a clean line, use a straight shear. Position shears with the tip pointing downward and the tooth side pressed against the skin. This, in turn, allows the teeth of the shear to keep hair in place so that you can accurately cut the line. 

Frizzy Texturizer - The last thing anyone wants is a frizzy haircut. In fact, hair texturizing techniques is designed to implement a smooth finish, not a frizzy one. To completely avoid this, remember to cut hair slowly, carefully, and with extreme precision. 

Hair Texturizing Tools

Stunning and personalized texturized hair can’t be created without the proper tools. Here are hair texturizer products every hairstylist should have before beginning. 

Straight-Edge Razor - A straight-edge razor is a perfect device to use to create texturized hair. However, please be cautious to not take off too much hair or sections unevenly.

Hair Clipper - Hair clippers are a hair texturizer product that differ from that of a razor and scissors and can be adjusted depending on the length of hair that needs to be cut. A clipper is primarily performed on longer hair and doesn’t cut close to the skin as a razor or shaver would. 

Blending Shears - Blending shears (or thinning shears) will help you create beautiful texturized hair. With a shear blade on one side and a blade on the other, blending shears allow you to snip at the hair without cutting the total segment. 

Chunking Shears - Similar to blending/thinning shears, chunking shears applies the same application, however, chunking shears are designed to take off more hair than thinning shears. This device is especially beneficial for thicker and curlier hair types. 

Finishing Shears - The final instrument for texturizing hair, finishing shears are used after creating texturized hair with the technique of your desire to clean and even out the texture. Finishing shears only takes a very minimal amount of hair, creating a clean result. 

Tail Comb - Tail combs are the perfect instrument in texturizing hair. This device allows easy sectioning, managing, and precision to help you perform precise hair cuts.


At Pivot Point Academy, you can earn a Cosmetology Diploma that enables you to apply for a Cosmetology license. Our beauty school offers Cosmetology classes designed to help you hone in on your creativity. Our school also offers other programs to give you the required skills to earn licenses in other areas such as esthetics and barbering. Give us a call by phone at (847) 985-5900 to learn more about our beauty programs in Bloomingdale, Illinois.

Top 8 Hair Coloring Techniques | Pivot Point Academy

2020 Hair Color Trends

Color Your Hair in More Ways Than One

The question is always lingering in the back of our heads: what hair color should I try next? 
Whether you’re looking for a subtle change or a drastic hair color to refresh your life  —  dyeing your hair is always a way to give yourself the spark you’ve been looking for. 

But before you choose to dye your brown hair a light blonde for the third time, reconsider your hair dyeing technique. Do you know what’s better than picking one color? Picking two! Hair color techniques provide a whole new layer to your hair, combining two colors in varying ways that add edge, body, and luminosity. 

Fade a deep auburn to a glowing red. Switch it up and add dark lowlights to platinum blonde hair. There are many ways to apply color, and plenty of opportunities to try! 

So what are you waiting for? Here are eight seamless hair coloring techniques to try.

Top 8 Awe-Inspiring Hair Coloring Techniques

Highlights - A standard that never loses its novelty, highlights are a simple but wonderful way to incorporate various colors to your hair. Highlights involve applying a light color to sections of the hair for dimension and vibrancy. This hair coloring technique works especially well with short cuts or curls. 

Lowlights - Being the opposite of highlights, lowlights incorporate darker strands to the hair. Quite beguiling — this style gives off more of an edgier, sophisticated look. So, if you’re looking for something a bit daring, you’ve met your match. 

Ombré - Still a popular go-to hair coloring technique, Ombré is fading from one color, starting at the top, to another color, down to the bottom. Ombré never ceases to present a gloriously elegant blend to the hair, especially with some added curls. 

Ombré Highlights - If you don’t want to commit to full Ombré, do some Ombré highlights for a more subtle look. Ombré highlights apply the faded color technique to small sections of your hair, resulting in a spiraling, whimsical effect.

Balayage - Talk about dramatic — the Balayage hair coloring technique is an Ombré gradient that doesn’t include foil, but instead involves freehand, applying color directly to the tips of the hair. This color feathers upward to the midpoint of the head, going from dark to light.

Reverse Balayage - The Reverse Balayage is a gorgeous hair statement that’s rather elegant. Similar to Balayage, but reversed, this style falls from light to dark. 

Sombré - You know what they say: less is more. Perhaps the most subtle of Ombré techniques, a Sombré involves the fading of two similar tones of hair color, creating the slightest (but satisfying) dimension.

Dip-dyed Hair  - Do you know what they also say? More is more, too! Dip-dyed is an electric hair coloring technique that dyes the tips of your hair an extreme, contrasting color. This dip-dye typically acquires little to no mid-tone, making your hair bold but beautiful.

Popular Hair Color Trends to Lookout For in 2020 

New year, new hair is the motto of the month and nothing’s better than switching up your hair style with a head-turning color. What should you decide? We have a few predicted hair trends for 2020 that are surely worth the try! 

  • Ultraviolet 
  • Rich Chocolate 
  • Cool Chocolate Brown
  • Cool Balayage Blonde
  • Coffee 
  • Sapphire 
  • Rich Mahogany  
  • Icy Ombré
  • Hint of Rose
  • Icy Platinum 
  • Caramel Blonde

How to Get a Cosmetology License at Pivot Point Academy Cosmetology Program 

Creating Beautifying Results.

At Pivot Point Academy, our 1500 Clock Hour Cosmetology Program explores many variations of skin and hair care. Learn the basics of hair techniques, master body treatments, facials, manicures, and apply makeup effortlessly. Here are rewarding essentials you’ll gain to flourish in the beauty industry.

  • Hairdressing Techniques
  • Makeup Application
  • Skin Care
  • Esthetics 
  • Nail Care 

At Pivot Point Academy, you can earn a Cosmetology Diploma that enables you to apply for a Cosmetology license. Our beauty school offers Cosmetology classes designed to help you hone in on your creativity. 

Become a confident beauty professional. Enroll in a class at Pivot Point Academy to learn more about industries such as cosmetology, esthetics, makeup certification, and barbering. If you have questions about Cosmetology, view our Frequently Asked Questions to learn more about our program.

Pivot Point Academy - 144 East Lake Street, Suite C - Bloomingdale, IL 60108 - 847-985-5900 This email address is being protected from spambots. You need JavaScript enabled to view it. 

5 Skills That Make A Successful Barber | Pivot Point Academy

Barber Skills


5 Skills That Make a Successful Barber

With increased attention to hair and beard styling in men, barber shops are making a comeback and those with proper barber training are in high demand. Barbers cut, trim and style shorter hair, typically on male clients but women with shorter hair can also see a barber for styling. Professional barbers are also skilled in the art of facial hair services, including shaping and styling custom looks for their clients.

Enroll in Our Barber Program

Learn More About Barber School

How to Become a Barber

If you’re interested in pursuing a career in the hair styling industry, learn more about how to become a barber:

Hair Cutting

Hair types vary from person to person. Learning the difference between hair types and how they respond to cutting is an important first step in becoming a barber. Along with learning the different types of hair, barbers must learn cutting techniques and stay up to date on the latest trends in men’s hair styles. Prior to becoming a professional barber at a barbershop, you will be required to have the necessary skills to cut and shape hair to the desired style each client prefers. If you’re looking to grow your customer base, you may decide to earn a cosmetology license to become proficient with other types of hairstyles. To be successful in the beauty industry, you will need to become proficient at listening and interpret your clients wishes.


If you’re thinking about becoming a barber, the next major skill you will need to learn is hair maintenance. Once your client has a style they like, they’ll want to keep coming back to you for maintenance and trimming. Learning the techniques of trimming to maintain a clients preferred style will not only help increase repeat business for your barber shop, but also increase referrals from happy clients.


Styling techniques are needed to ensure barbers are equipped with the skills needed to provide for a client’s wishes. IIn order to become a successful barber at a local barbershop, you will need to learn how to replicate specific hairstyles that the client found on TV, online, or in a magazine. Styling techniques for barbers are similar to those learned in a traditional cosmetology program, just with a twist. In a program focused on men’s styling, you will obtain advanced skills with traditional and trendy hairstyling methods.


Shaping is an imperative skill to master for those who are interested in becoming a barber. Ensuring sharp, straight lines on both the beard and hair lines of those with short haircuts is key to a successful cut. Clients seek out professional barbers for the clean lines and precise shaping they offer.


Straight razor shaving has become increasingly more popular in the past decade. Men enjoy the clean feel of a close shave and are seeking out professionals who offer this service. How do you become a licensed barber? You will be required to learn advanced shaving techniques such as the straight razor and other methods.

Become a Skilled Barber at Pivot Point Academy

Becoming a barber takes training and the development of specific skills dedicated to the art of men’s styling. Pivot Point Academy offers the specific training needed to perfect these skills, giving you an advantage in an increasingly competitive field. We also offer Cosmetology and Esthetics courses to help prepare you for a hairstyling or skin care license. Enroll today and learn the techniques you’ll need to begin a successful career as a barber.

Enroll in Barber school to prepare for a career as a beauty professional


Pivot Point Academy - 144 East Lake Street, Suite C - Bloomingdale, IL 60108 - 847-985-5900 - This email address is being protected from spambots. You need JavaScript enabled to view it.

Top 5 Skills Needed to Be a Cosmetologist | Pivot Point Academy

Cosmetology Skills


Top 5 Skills Needed to Be a Cosmetologist

Thinking about going to cosmetology school, but want to know what exactly you’ll learn while there? We’ve gathered information on the top 5 skills needed to become a Cosmetologist in the beauty industry.

1.) Enhance Your Hairstyling Skills

The most important skill you will be required to have prior to becoming a cosmetologist is hairstyling. With so many hairstyles to choose from, you’ll need to learn basic Cosmetology skills to ensure you can provide your future clients with the looks they desire. You’ll spend hours perfecting the hairdressing skills needed to help your clients achieve their goals.

With a basis in chemistry, the process of understanding and manipulating hairstyles will consume a lot of your time in Cosmetology school. A Cosmetology program will help you understand why different hair types act the way they do, how to work with different hair textures, and how to perform basic chemical processing such as perms, highlights, dyes and more.

Students will exit our program with the knowledge required to become a Cosmetologist. With a diploma from a trusted beauty school, each student will be prepared to apply for a Cosmetology license in Illinois. Are you looking to improve your hairstyling skills? Sign up for a Cosmetology program at Pivot Point Academy in Bloomingdale. Our beauty academy and programs are available for students in the Chicago area.

2.) Improve Your Client Communication Skills in Cosmetology School

In addition to learning hair and makeup techniques, each student will also learn the communication skills needed to be a Cosmetologist in the field. Communication is key in client relationships. You’ll want to make sure your client knows exactly what they can expect from one of your services, and be equipped to answer questions and direct them in proper care and maintenance after.

3.) Master Basic & Advanced Skin Care in a Cosmetology Program

The next step to becoming a Cosmetologist is to learn the basics of achieving and maintaining healthy skin. As our body’s largest organ, maintaining healthy skin should be a top priority. Our Cosmetology program will teach you how to keep your clients' skin healthy and glowing through learning anatomy and basic physiology skills designed to make you a skincare expert.

Along with learning Cosmetology skills to help your clients keep their skin looking fresh, you’ll learn important skincare treatments such as facials and other spa services. These skills will not only help your clients, but they’ll also help you become an excellent cosmetologist Enroll in a Cosmetology Program to learn more about advanced skin care techniques. Pivot Point Academy in Bloomingdale offers Cosmetology classes to students in Chicago, Illinois and other surrounding suburbs.

4.) Our Cosmetology Program Helps Students Master Business Management

Beyond learning the hands-on skills of becoming a great cosmetologist, our Cosmetology program will teach you how to manage your future business. You’ll learn everything from managing your books to managing employees, preparing you for running your own beauty salon.

5.) Learn The Latest Makeup Techniques in Our Cosmetology Program

The Cosmetology program at Pivot Point Academy will also help students master the latest makeup skills needed to become a professional Cosmetologist. Mastering the art of makeup can be difficult, but knowing how to help clients match their makeup and hair may be an important aspect of your career in Cosmetology.

In Cosmetology school, you’ll learn the right tools to have on hand for perfecting your clients makeup needs. You’ll also learn how to provide flawless looks for your clients, through perfecting coloring and blending techniques. These skills will help you apply makeup to all skin types, face shapes and coloring. Master the latest makeup techniques in our Cosmetology program. Sign up for a beauty program that fits your preferences.

Perfect your Skills at Pivot Point Academy

If you’re thinking about becoming a Cosmetologist or skin care expert, sign up for a Cosmetology or Esthetics course at Pivot Point Academy in Bloomingdale, Illinois. We also offer other programs to students looking to prepare for a career in the Barbering industry. Our students leave our school having knowledge well beyond the basics that make them confident and competitive in the beauty industry.

Ready to begin your career in cosmetology? Enroll now and start learning what it takes to become the best.

Pivot Point Academy - 144 East Lake Street, Suite C - Bloomingdale, IL 60108 - 847-985-5900 - This email address is being protected from spambots. You need JavaScript enabled to view it. 

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