February 7, 2021

Beauty as a Business Digital Marketing Curriculum

Pivot Point Academy provides business training as part of its educational experience. A clear focus on soft skills and social media awareness. “Social media training is like any other skill, needs direction, practice, and recognition of a job well done and it should be fun!” (Denise Provenzano – Partner Pivot Point Academy and Owner of Zano Salons).

Learn Social Media & Build your Book of Business

Successful beauty professionals developed these skills and most admit that social media is their way of getting new clients and stay connected. Success comes from how good you are in cutting/styling but a huge portion is based on your personality, sales, and marketing skills.

Student Benefits

This integrated curriculum in our collaborative learning platform Learn about Beauty provides the following benefits to our students:

  • Learn how to build your personal brand
  • Attract and retain paying clients
  • Meet hiring requirements of skills from salons & spas

What you’ll learn

Our Interactive Curriculum includes video lessons, discussion questions, quizzes, and assignments. It feels like a hands-on experience. You’ll learn:

  • How to set up an Instagram business account
  • How to write engaging captions
  • When to post on Instagram
  • How to read Instagram’s insights
  • How to light your photo
  • Photography hardware and audio
  • Photography software & editing
  • The importance of online reviews
  • How negative reviews can help businesses
  • Building your website
  • Google My Business: Building Your Brand
  • Going Live on Facebook & Instagram
  • Running Giveaways, Contests & Promotions
  • And more!

Download Beauty as a Business Student Guide and learn more about this course.  Social Media Training is part of our Barber, Cosmetology, Esthetics, Teacher Training Program curriculum. Request more information.

In the end, it is all about Build your Beauty Business.

Evolve from a Service Brand to a Beauty Media Brand

“Remember, it’s not how many followers you have; it’s really about how many followers you have who are engaged with you – who visit you regularly, buy your products and services, and refer you to their friends.”
(Kevin Cameron is a veteran Pro Beauty advocate, who currently leads the Global Marketing, Education, and Business Development initiatives at PIVOT POINT INTERNATIONAL)

Read the full Interview Kevin gave to The Stylist News.